[ 01 — Intro ]
60% of your leads will never become clients. And each one costs money to your campaigns.
Our agency deploys a real-time filtering technology so that your Meta campaigns optimize only on truly qualified prospect signals.
[ 02 — The problem ]
A form filled out =
mission accomplished for Meta.
Even if it's the wrong profile.
How does the advertising algorithm work?
You receive a form submission.
Meta thinks it's a good prospect.
Even if this person will never become a client.
Not the budget. Not the right need. Or just curious.
Your Meta ad campaign treats this contact as a success and looks for similar profiles.
You generate more form submissions… but not more clients.
⚠ Your budget is progressively heading in the wrong direction.
What % of your leads are actually qualified?
Prospects generated
247
Actually profitable prospects
38
(15%)85% of prospects will never become clients.
Real cost per prospect
Apparent cost
20 €
per form filled
Real cost
150 €
per qualified prospect
[ 03 — Our approach ]
That's why we created Smart Leads.
A media agency specialized in prospect qualification before they send the wrong signal to Meta.
Our goal: make sure your campaigns learn only from your real clients.
[ 04 — The solution ]
How does it work?
4 steps to turn your Meta campaigns into a client generator.
The prospect fills out
your form
Nothing changes for the user. They arrive from your ad and answer your questions. Each response is analyzed in real time.
Automatic
OK / KO qualification
Minimum budget, project type, urgency, client profile. If the prospect matches → OK. Otherwise → KO. You filter before the call.
Only qualified profiles
trigger Meta
Only validated prospects trigger conversion events. Meta learns to find profiles similar to your real clients only.
Your cost per client
drops day after day
Meta no longer optimizes on all prospects, only on qualified ones. Result: your CPA drops and every euro spent brings you closer to a real client.
The prospect fills out
your form
Nothing changes for the user. They arrive from your ad and answer your questions. Each response is analyzed in real time.
Automatic
OK / KO qualification
Minimum budget, project type, urgency, client profile. If the prospect matches → OK. Otherwise → KO. You filter before the call.
Only qualified profiles
trigger Meta
Only validated prospects trigger conversion events. Meta learns to find profiles similar to your real clients only.
Your cost per client
drops day after day
Meta no longer optimizes on all prospects, only on qualified ones. Result: your CPA drops and every euro spent brings you closer to a real client.
Installs without touching your landing pages. Integrates with your existing funnel.
[ 05 — Results ]
What it actually changes
-40%
on your cost per client
×2.3
return on investment
100%
Budget focused only on qualified profiles
Simulate the impact on your campaigns
Enter your data and discover the difference.
Leads generated
150
Qualified leads (15%)
23
Cost per qualified prospect
130 €
Leads generated
150
Qualified leads (40%)
60
Cost per qualified prospect
50 €
Leads generated
150
Qualified leads (75%)
113
Cost per qualified prospect
27 €
The more Meta learns from your real clients, the more profitable your campaigns become.
Simulation based on average observed performance. Results vary depending on your industry and offers.
[ 06 — Comparison ]
Standard agency vs Smart Leads
The difference isn't in the ads.
It's in the signals sent to Meta.
classique
Leads
[ 07 — Industries ]
Smart Leads works for your industry
Any business that generates leads through Meta can benefit.
Can't find your industry? Contact us — if you generate leads through Meta, we can probably help.
[ 08 — Qualification ]
Are you eligible?
Answer 5 quick questions. 90 seconds, no more.
Spoiler: you're testing the technology live right now.
🔒 Your answers are analyzed only to assess the relevance of a collaboration. No data is resold.
[ 09 — FAQ ]
Frequently asked questions
Yes. We adapt the qualification to your current funnel. In some cases, we slightly optimize the flow to integrate OK / KO criteria without hurting conversion.
No. The qualification mechanism integrates with your current system, without a complete redesign.
The first adjustments typically appear within 2 to 4 weeks. Meta needs a minimum of qualified signals to optimize effectively.
No. It reduces the number of unqualified leads. The goal is to increase your closing rate, not raw volume.
Yes. It's actually in appointment-based sales that strategic qualification has the most impact.
The method is applicable to any industry that generates leads, in B2B or high-value B2C.
We analyze your current performance. If your funnel is already performing well, we optimize the signal sent to Meta to amplify the most profitable profiles.
Yes, provided there's enough volume for Meta to learn. We define together a budget consistent with your goals.
Most agencies optimize campaigns. We optimize what Meta learns. The difference is in the signals sent, not just the ads.
Yes. We analyze your situation and present you with a clear action plan before any collaboration.